Description

After completing the Google Ads & Facebook Ads Campaign Creation Course, students will gain in-depth knowledge of how to effectively create, manage, and optimize advertising campaigns on two of the most popular platforms: Google Ads and Facebook Ads.

Students will learn the fundamentals of setting up Google Ads campaigns, including how to conduct keyword research, write compelling ad copy, and select the right bidding strategies. They’ll also understand how to structure campaigns effectively to target the right audience and optimize for conversions, whether it’s through search ads, display ads, or video ads. They will also dive into the power of Google’s remarketing and audience targeting tools, which are essential for reaching users who have previously interacted with a brand.

In the Facebook Ads portion of the course, students will discover how to create highly targeted ad campaigns using Facebook’s robust targeting options, such as demographics, interests, and behaviors. They will learn how to create different ad formats, including carousel ads, video ads, and lead generation ads. The course will also cover optimizing ads for different devices and platforms, ensuring that campaigns run smoothly across Facebook, Instagram, and other affiliated apps.

The course will guide students through the process of setting up and managing advertising budgets, using A/B testing to optimize ad performance, and analyzing campaign results. By the end, students will understand how to read key metrics like CTR, CPC, and ROI, and how to adjust campaigns based on performance data to maximize results.

By the end of the course, students will be able to confidently design and execute effective Google Ads and Facebook Ads campaigns that drive measurable results for businesses, from increasing brand awareness to generating leads and sales. They’ll also receive a certificate upon completion, enhancing their qualifications in digital advertising.